Our time spent on the internet is shifting completely towards social media, especially for Millenials and Generation Z targets. And guess what? Most of this time is invested in watching videos. Inspired by the opportunity to spread Algo beyond new boundaries, we started thinking about how we, as customers, would like to shop online.
Where does the shopping experience usually start? We believe that the interest towards a brand builds up on the brand's content - not really on those small display ads with an even smaller photo on an anonymous white background.
We want to be engaged and entertained - we don’t want the communication to feel impersonal. This was a crucial point for our study because we think that human curation, especially for the fashion industry, is key.
For this reason, while most Algo projects are completely automated and don’t require any human interaction, here we worked on a different UX than usual: giving Sales & Social Media teams a tool they can use in complete autonomy to build a successful video strategy. But without the hassle of learning yet another software. The concept should be simple: you open the Algo Dashboard, you drop a link from your online store product page and you hit “Generate video”. Done.
In around 2 minutes, a video gathering all the relevant data, photos and videos present in the product page is edited. Music, color customisation, data selection: everything is managed by our video bot to provide you with the best possible video experience.
In visual communication, consistency is what sets brands apart from the competition and makes them recognisable. For this reason, all Algo templates are tailored on the online shop brand and strategy. We don’t have pre-made layouts, but we design everything from scratch to get to a unique result.
We can go beyond creating a single template and support brands with clever design variations over the fashion seasons, engaging users with designs that perfectly match the new collections.
Going further, we think that localisation is what makes us feel that the brand knows our context and desires. Localisation is not just about translating the language, it’s about understanding local needs through data. Fashion trends in Scandinavia and Spain could be very different for the same season. Algo could easily know this by analysing big data (interfacing with Magento, Shopify, Squarespace APIs) - and creating the best video for each specific market.
Last point: in the future we expect to have more connection in-between social media, digital communication and Point of Sale: online stores should look more human and connected to us, while brick & mortar ones more connected to the digital world. Algo videos can also be displayed in real-time inside physical shops. One click and you can have a new product featured both on your Insta Stories and on your EMEA PoS screens, for a completely continuous experience.
The Algo video marketing solution can be applied to fashion for sure, but also to cosmetics, travel, ticketing or to communicate what's today’s menu in your eatery.
Format & Distribution
Videos can be created in landscape, portrait, 1:1, any ratio. Facebook has automatic API for page posting & ads, while Instagram runs hands-free for ads, while requires manual posting for the organic feed and Instagram Stories.