Algo — Bloomberg Futures

Check it out on — ADC Awards Silver Cube + Behance Best of + Slanted Charting Futures + LSN: Global Bloomberg visualises the future of trading + Communication Arts Bloomberg video campaign + Mindsparkle Mag Bloomberg Futures + Digital Design Awards DDA of the Month + Social Creative Awards SCA of the month

Bloomberg asked us to work our data visualization magic once again for an automated video campaign analysing the futures market. We created a concise (and eye-catching) financial recap published every Monday right after market closure.

A different color for every Future — Algo keeps things interesting with 4 graphic themes and 7 color palettes that can generate countless videos. By randomizing these themes and color palettes, we also make sure no two videos get the same look.

Human + robot — The content curation done by the Bloomberg team gives financial analysis a true voice: customized voiceovers and quotes by a range of financial experts are written & uploaded on the Algo dashboard.
This ads a human touch that makes the automated video campaign look personalized.

The three sound layers are automatically synchronised with the video content, matching music and two voiceover audiograms with highlights and animated text. Both visual and text content go hand in hand, maintaining ratio and look, no matter the word count.

Human + robot — The content curation done by the Bloomberg team gives financial analysis a true voice: customized voiceovers and quotes by a range of financial experts are written & uploaded on the Algo dashboard, adding a human touch that makes the automated video campaign look personalized.

The three sound layers are automatically synchronised with the video content, matching music and two voiceover audiograms with highlights and animated text. Both visual and text content go hand in hand, maintaining ratio and look, no matter the word count.

Data Flow — Other than the content curated by the client’s team, all data like prices, graphs and timeframes present in the video are automatically populated with the right data in function of the ticker selected on the Algo Dashboard.

Here’s an example of how the synergy between human curation and Algo’s automated process works, as seen in one of the Bloomberg's weekly generated videos.

Flexible distribution — Algo makes the videos social-friendly and versatile: the landscape 16:9 landscape format posted on Youtube, Facebook, Twitter & the Bloomberg website automatically switch to a 4:5 format for Instagram, losing none of its features along the way. Multiple formats are nowadays essential for an online presence that covers many shifting orientations, allowing clients to stay ahead of the game on various platforms.

Credits ✶ Project Direction Luca Gonnelli + Creative Direction & Design Ilenia Notarangelo + Automation Matteo Ruffinengo + Animation Dave Cubitt + Data Science Nima Farzaneh + Portfolio Case Study & Video Giovanna Crise & Laurentiu Lunic

Bloomberg — Charting Futures

Bloomberg — Charting Futures

Bloomberg — Charting Futures

Bloomberg — Charting Futures

Overview – A weekly video that mixes live financial data & human curation to provide a clear picture on trading Futures.

Overview – A weekly video that mixes live financial data & human curation to provide a clear picture on trading Futures.

Overview – A weekly video that mixes live financial data & human curation to provide a clear picture on trading Futures.

Overview – A weekly video that mixes live financial data & human curation to provide a clear picture on trading Futures.

Overview – A weekly video that mixes live financial data & human curation to provide a clear picture on trading Futures.

Custom Audio Upload

Financial Market Data

Automatic Youtube Upload

Automatic Youtube Upload

Line Chart

Bloomberg API

Automatic Youtube Upload

Automatic Youtube Upload

Bloomberg asked us to work our data visualization magic once again for an automated video campaign analysing the futures market. We created a concise (and eye-catching) financial recap published every Monday right after market closure.

Bloomberg asked us to work our data visualization magic once again for an automated video campaign analysing the futures market. We created a concise (and eye-catching) financial recap published every Monday right after market closure.

Bloomberg asked us to work our data visualization magic once again for an automated video campaign analysing the futures market. We created a concise (and eye-catching) financial recap published every Monday right after market closure.

A different color for every Future — Algo keeps things interesting with 4 graphic themes and 7 color palettes that can generate countless videos. By randomizing these themes and color palettes, we also make sure no two videos get the same look.

A different color for every Future — Algo keeps things interesting with 4 graphic themes and 7 color palettes that can generate countless videos. By randomizing these themes and color palettes, we also make sure no two videos get the same look.

A different color for every Future — Algo keeps things interesting with 4 graphic themes and 7 color palettes that can generate countless videos. By randomizing these themes and color palettes, we also make sure no two videos get the same look.

Data Flow — Other than the content curated by the client’s team, all data like prices, graphs and timeframes present in the video are automatically populated with the right data in function of the ticker selected on the Algo Dashboard.

Data Flow — Other than the content curated by the client’s team, all data like prices, graphs and timeframes present in the video are automatically populated with the right data in function of the ticker selected on the Algo Dashboard.

Data Flow — Other than the content curated by the client’s team, all data like prices, graphs and timeframes present in the video are automatically populated with the right data in function of the ticker selected on the Algo Dashboard.

At every video launch, Algo extracts the financial data from the Bloomberg API and generates the tailored charts & graphics accordingly, making a long and tedious manual process incredibly simple and immediate.

Here’s an example of how the synergy between human curation and Algo’s automated process works, as seen in one of the Bloomberg's weekly generated videos.

Here’s an example of how the synergy between human curation and Algo’s automated process works, as seen in one of the Bloomberg's weekly generated videos.

Here’s an example of how the synergy between human curation and Algo’s automated process works, as seen in one of the Bloomberg's weekly generated videos.