Algo — Defiance Invest

Defiance contacted us to create an automation capable of generating clever investor recommendations by connecting trending financial news of the day with live market data, and distribute these as snackable videos for social media. To tackle such a complex automation, we chose to strongly rely on Artificial Intelligence.

Auto-trigger videos when a financial news is trending — We get access to financial news via an AI called Feedly. By picking the keywords and topics you care about, from your favourite & trusted newsrooms, Feedly generates a live feed of the day’s most popular articles, pushed by their API as soon as they are trending. Their AI Tool even highlights the most interesting sentence from the article - that becomes the perfect copy for our videos.

Live Market data — Using Feedly’s entity detection –which tells us if an article is talking about Apple, Netflix, Bitcoin (or any traded asset) – we connect to the Polygon API, that gives us access to live market data about any asset. The daily price chart helps viewers understand how stock prices affect the day’s news, while a zoomed-out view to the YTD (year to date) helps us put the day’s volatility in perspective. We then use Clearbit’s logo search API to display the right logo image.

As usual, we made sure no video would look the same. Based on the Defiance brand guidelines, we built a modular visual system made of 8 different animated backgrounds and 8 different color palettes – one for each topic. This meant there were 64 possible cover scenes for the videos.

Automatic distribution on TikTok — With our automated reformats, videos are distributed on Youtube, Twitter, Instagram, Stocktwits (a social platform for investors) and TikTok. The project profits from our automatic integration with TikTok, allowing Defiance to cover the daily financial news faster than anyone else, big financial players & influencers included.

Credits ✶ Creative Direction Luca Gonnelli + Design Silviu Chiriac + Automation Lead Matteo Ruffinengo + Automation Marco Oggero + Data Science Nima Farzaneh + Project Management Marina Echer Barbieri

Defiance Invest — AI-driven videos

Defiance — AI-driven videos

Overview – Algo uses Artificial Intelligence to turn the most popular financial news of the day into an insightful video, automatically – with AI text highlights & live market charts.

Overview – Algo uses Artificial Intelligence to turn the most popular financial news of the day into an insightful video, automatically – with AI text highlights & live market charts.

Overview – Algo uses Artificial Intelligence to turn the most popular financial news of the day into an insightful video, automatically – with AI text highlights & live market charts.

If this… Then launch

Feedly.com AI

Polygon.io API

Unsplash Image API

Line Chart

TikTok

TikTok

Polygon.io API

As usual, we made sure no video would look the same. Based on the Defiance brand guidelines, we built a modular visual system made of 8 different animated backgrounds and 8 different color palettes – one for each topic. This meant there were 64 possible cover scenes for the videos.

As usual, we made sure no video would look the same. Based on the Defiance brand guidelines, we built a modular visual system made of 8 different animated backgrounds and 8 different color palettes – one for each topic. This meant there were 64 possible cover scenes for the videos.

As usual, we made sure no video would look the same. Based on the Defiance brand guidelines, we built a modular visual system made of 8 different animated backgrounds and 8 different color palettes – one for each topic. This meant there were 64 possible cover scenes for the videos.