If a picture is worth a thousands words, say it with a video. Through a simple online form, the 30 000 Ferrero team members around the world can choose their receiver, add a personal holiday wishes message and hit send.
To optimize cost and reach a great potential scalability, we decided to tackle the project with a combination of a web-based experience and an optional video rendering in cloud.
The web experience is made possible thanks to an html animation layer exported from After Effects through the Lottie / Bodymovin library, then customised on the fly by Algo. In this way the customisation is immediate and the real-time rendering of the experience happens in the browser, on the user device.
This solution, which is cross-browser and mobile compatible is great especially when the output can be a webpage (instead of a video file).