The internet needs more video. Automation is here to help.
Social media changed the way we consume video, making it all about here and now. Something, thus, needs to change in the way we produce videos as well.
Algo creates videos that are meaningful and feel human even though they’re produced by a robot and at scale. That might as well be one of the challenges of our time.
Designing with data is such a different job, more similar to creating an app rather than a video.
It means the design process might start in Excel rather than in your fav visual design tool. It also means you can’t completely control where data will bring you.
You should be ready to abandon the linear video storytelling and embrace a navigation tree where every branch is a path where data might take you.
I take care of the link between data and their representation.
I work on the Video Automation process, creating animations that can be automagically customized in function of the data we receive.
As an artisan that cuts pixels and stitches them to data, maintaining a balance between scalability and good design is my focus, always trying to make our robot output videos that feel human.
Everything starts with the data
I analyse all input data and create web-services that elaborate them to match our needs.
Then, I program our robot developing the trigger and the video output pipeline, integrating with social networks and the latest marketing solutions and technologies. Finally, I deploy the dedicated infrastructure to the cloud, making sure it works smoothly throughout the whole live period.
I’m usually the first human that our clients meet, I present our work and find potential solutions.
Automated videos are a new thing. My role is to help clients imagine all the possibilities that this new media can unlock.
I start by understanding what makes clients unique, what makes them stand out. Then, I propose a concept that will enhance their video strategy, helping take it to the next level.
Yes, we worked with