Kron — Data-driven videos
Kron — Data-driven videos
Kron — Data-driven videos
Overview – Data-driven, automated videos help fintech startup Kron keep their followers up-to-date with the financial ups & downs of the market. Built-in collaboration with digital agency Bakken & Bæck.
Overview – Data-driven, automated videos help fintech startup Kron keep their followers up-to-date with the financial ups & downs of the market. Built-in collaboration with digital agency Bakken & Bæck.
Overview – Data-driven, automated videos help fintech startup Kron keep their followers up-to-date with the financial ups & downs of the market. Built-in collaboration with digital agency Bakken & Bæck.
Kron is a Norwegian platform offering tailored plans & straight-forward investment opportunities to its customers, always sharing the latest updates about market trades. Automation can help visualize these trends in a matter of clicks, allowing for a highly customizable video campaign to be always up-to-date.
Kron is a Norwegian platform offering tailored plans & straight-forward investment opportunities to its customers, always sharing the latest updates about market trades. Automation can help visualize these trends in a matter of clicks, allowing for a highly customizable video campaign to be always up-to-date.
Kron is a Norwegian platform offering tailored plans & straight-forward investment opportunities to its customers, always sharing the latest updates about market trades. Automation can help visualize these trends in a matter of clicks, allowing for a highly customizable video campaign to be always up-to-date.
Check it on — Behance Motion design & After Effect badges + Vimeo
Check it on — Behance Motion design & After Effect badges + Vimeo
Check it on — Behance Motion design & After Effect badges + Vimeo
Each video is fully personalized: by accessing the Algo dashboard, Kron’s social team can easily create every part of the video, adding texts, selecting pictures or choosing color themes. This way, there’s always a perfect video ready to be published right after clicking the “Render” button.
Each video is fully personalized: by accessing the Algo dashboard, Kron’s social team can easily create every part of the video, adding texts, selecting pictures or choosing color themes. This way, there’s always a perfect video ready to be published right after clicking the “Render” button.
Each video is fully personalized: by accessing the Algo dashboard, Kron’s social team can easily create every part of the video, adding texts, selecting pictures or choosing color themes. This way, there’s always a perfect video ready to be published right after clicking the “Render” button.
The Kron team is able to choose between three different graph styles, each reflecting a specific trend, in which they insert the data to automatically generate a responsive graph. For simple data that highlights the growing or decreasing trends, Algo generates a linear chart that illustrates the values. When we have the input of more complex data, our graphs have multiple points. We also created a third neutral wave option, for those situations where we want to represent only the idea of “data”.
The Kron team is able to choose between three different graph styles, each reflecting a specific trend, in which they insert the data to automatically generate a responsive graph. For simple data that highlights the growing or decreasing trends, Algo generates a linear chart that illustrates the values. When we have the input of more complex data, our graphs have multiple points. We also created a third neutral wave option, for those situations where we want to represent only the idea of “data”.
The Kron team is able to choose between three different graph styles, each reflecting a specific trend, in which they insert the data to automatically generate a responsive graph. For simple data that highlights the growing or decreasing trends, Algo generates a linear chart that illustrates the values. When we have the input of more complex data, our graphs have multiple points. We also created a third neutral wave option, for those situations where we want to represent only the idea of “data”.
At every video launch, Algo extracts the financial data from the Bloomberg API and generates the tailored charts & graphics accordingly, making a long and tedious manual process incredibly simple and immediate.
%
of the whole internet traffic is now generated by videos
Different (color) themes — We created a different palette for every topic in order to make sure that each video is unique. From Environment to Technology, every theme has a specific color scheme built around the growing, neutral or decreasing trends, adding an extra layer of meaning to the graphs.
Different (color) themes — We created a different palette for every topic in order to make sure that each video is unique. From Environment to Technology, every theme has a specific color scheme built around the growing, neutral or decreasing trends, adding an extra layer of meaning to the graphs.
Different (color) themes — We created a different palette for every topic in order to make sure that each video is unique. From Environment to Technology, every theme has a specific color scheme built around the growing, neutral or decreasing trends, adding an extra layer of meaning to the graphs.
A different aspect ratio for every social need — Render & go: with just one click of the render button, Algo automatically creates the same video in 3 different formats, propelling market data that fits every social network, website or app requirements.
From the classic feed ratio 4:5, to the 9:16 story format or the 16:9 landscape, the videos can be easily shared on every online platform, allowing the Kron team to make sure that the data will reach the right audience, in the perfect shape.
Credits ✶ Project Direction Luca Gonnelli + Creative Direction & Design Ilenia Notarangelo + Design Ariana Cristiano Motion Engineering Matteo Ruffinengo + Animation Dave Cubitt + Data Science Nima Farzaneh + Sound Design Carla Gioia + Portfolio Giovanna Crise
Credits ✶ Project Direction Luca Gonnelli + Creative Direction & Design Ilenia Notarangelo + Design Ariana Cristiano Motion Engineering Matteo Ruffinengo + Animation Dave Cubitt + Data Science Nima Farzaneh + Sound Design Carla Gioia + Portfolio Giovanna Crise
Credits ✶ Project Direction Luca Gonnelli + Creative Direction & Design Ilenia Notarangelo + Design Ariana Cristiano Motion Engineering Matteo Ruffinengo + Animation Dave Cubitt + Data Science Nima Farzaneh + Sound Design Carla Gioia + Portfolio Giovanna Crise
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