Polkadot — 3D Billboards
Polkadot — 3D Billboards
Polkadot — 3D Billboards
Overview - We worked with CultureDot to create the latest campaign for the Polkadot blockchain, creating billboard ads around the world in 3d motion design. Locations include the Zurich & Singapore Airports, London Canary Wharf, the taxi screens in New York & Berlin — & more to come.
Overview - We worked with CultureDot to create the latest campaign for the Polkadot blockchain, creating billboard ads around the world in 3d motion design. Locations include the Zurich & Singapore Airports, London Canary Wharf, the taxi screens in New York & Berlin — & more to come.
Overview - We worked with CultureDot to create the latest campaign for the Polkadot blockchain, creating billboard ads around the world in 3d motion design. Locations include the Zurich & Singapore Airports, London Canary Wharf, the taxi screens in New York & Berlin — & more to come.
Toolkit
Interiorizing the core essence of Polkadot — Logo Animation
Interiorizing the core essence of Polkadot — Logo Animation
Interiorizing the core essence of Polkadot — Logo Animation
Defining a 3d style where transparency & robustness are the key differentiators. The concept of translucency came quickly to mind.
Defining a 3d style where transparency & robustness are the key differentiators. The concept of translucency came quickly to mind.
Defining a 3d style where transparency & robustness are the key differentiators. The concept of translucency came quickly to mind.
Defining a 3d style where transparency & robustness are the key differentiators. The concept of translucency came quickly to mind.
Chains + stacks + blocks are the key visual metaphors. Captivating visuals but easy to understand representations, given you might be exposed to a billboard for just a few seconds.
Chains + stacks + blocks are the key visual metaphors. Captivating visuals but easy to understand representations, given you might be exposed to a billboard for just a few seconds.
Chains + stacks + blocks are the key visual metaphors. Captivating visuals but easy to understand representations, given you might be exposed to a billboard for just a few seconds.
The campaigns run in some of the world’s most prestigious destinations like the Changi Airport of Singapore, that has strong advertising guidelines & a thoughtful review process.
The campaigns run in some of the world’s most prestigious destinations like the Changi Airport of Singapore, that has strong advertising guidelines & a thoughtful review process.
The campaigns run in some of the world’s most prestigious destinations like the Changi Airport of Singapore, that has strong advertising guidelines & a thoughtful review process.
With the client, we went down a rabbit hole with colors — starting from the Polkadot pink, to experimenting with purple and blue — always on the edge between pastel and fluo.
With the client, we went down a rabbit hole with colors — starting from the Polkadot pink, to experimenting with purple and blue — always on the edge between pastel and fluo.
With the client, we went down a rabbit hole with colors — starting from the Polkadot pink, to experimenting with purple and blue — always on the edge between pastel and fluo.
When dealing with large screens & public spaces we feel an obligation to make sure our artwork is subtly integrated in their surrounding. That’s why we put incredible effort in personalizing our artwork for each individual location.
When dealing with large screens & public spaces we feel an obligation to make sure our artwork is subtly integrated in their surrounding. That’s why we put incredible effort in personalizing our artwork for each individual location.
When dealing with large screens & public spaces we feel an obligation to make sure our artwork is subtly integrated in their surrounding. That’s why we put incredible effort in personalizing our artwork for each individual location.
Credits for CultureDot ✶ Project Leader Juba K + Creative Direction Mike B Credits for Algo ✶ Founder & Creative Direction Luca Gonnelli + Design Camille Pagotto + Animations Marco Oggero + Mara Salazzari + 3D Artist Raffaele Micillo + Project Management Marina Echer Barbieri + Portfolio Miguel D'Errico
Credits for CultureDot ✶ Project Leader Juba K + Creative Direction Mike B Credits for Algo ✶ Founder & Creative Direction Luca Gonnelli + Design Camille Pagotto + Animations Marco Oggero + Mara Salazzari + 3D Artist Raffaele Micillo + Project Management Marina Echer Barbieri + Portfolio Miguel D'Errico
Credits for CultureDot ✶ Project Leader Juba K + Creative Direction Mike B Credits for Algo ✶ Founder & Creative Direction Luca Gonnelli + Design Camille Pagotto + Animations Marco Oggero + Mara Salazzari + 3D Artist Raffaele Micillo + Project Management Marina Echer Barbieri + Portfolio Miguel D'Errico
Credits for CultureDot ✶ Project Leader Juba K + Creative Direction Mike B Credits for Algo ✶ Founder & Creative Direction Luca Gonnelli + Design Camille Pagotto + Animations Marco Oggero + Mara Salazzari + 3D Artist Raffaele Micillo + Project Management Marina Echer Barbieri + Portfolio Miguel D'Errico
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