Serie A TIM — Football Stats
Serie A TIM — Football Stats
Serie A TIM — Football Stats
Overview – We covered the biggest Italian sports competition with more than 12.000 video infographics featuring line-ups, scores, stats and results. All this in real-time.
Overview – We covered the biggest Italian sports competition with more than 12.000 video infographics featuring line-ups, scores, stats and results. All this in real-time.
Overview – We covered the biggest Italian sports competition with more than 12.000 video infographics featuring line-ups, scores, stats and results. All this in real-time.
Telecom Italia (TIM) is the main sponsor and partner of Serie A, the major Italian football league. Their dedicated mobile app broadcasts football content to millions of fans worldwide. TIM also manages accurate, live, raw data and statistics straight from the football fields.
Telecom Italia (TIM) is the main sponsor and partner of Serie A, the major Italian football league. Their dedicated mobile app broadcasts football content to millions of fans worldwide. TIM also manages accurate, live, raw data and statistics straight from the football fields.
Telecom Italia (TIM) is the main sponsor and partner of Serie A, the major Italian football league. Their dedicated mobile app broadcasts football content to millions of fans worldwide. TIM also manages accurate, live, raw data and statistics straight from the football fields.
We were asked to bring this data to life, creating storytelling out of numbers. For the past 3 seasons, Algo created dozens of live video stats for every match of the competition, entertaining football fans and explaining match dynamics.
We were asked to bring this data to life, creating storytelling out of numbers. For the past 3 seasons, Algo created dozens of live video stats for every match of the competition, entertaining football fans and explaining match dynamics.
We were asked to bring this data to life, creating storytelling out of numbers. For the past 3 seasons, Algo created dozens of live video stats for every match of the competition, entertaining football fans and explaining match dynamics.
To cover the 90 minutes of the game, we conceived 14 different templates on different topics: Attack, Defense, Line-ups, First Half, Hat-Trick and so on. During every game, a bespoke algorithm analyses hundreds of data points to evaluate, for example, if a video about the Lack of Fairplay would be more interesting than one about Aerial Passes, in order to tell the story of the day's match. To increase variety, once a video template has been rendered, it gets pulled out, so that it won’t render twice.
To cover the 90 minutes of the game, we conceived 14 different templates on different topics: Attack, Defense, Line-ups, First Half, Hat-Trick and so on. During every game, a bespoke algorithm analyses hundreds of data points to evaluate, for example, if a video about the Lack of Fairplay would be more interesting than one about Aerial Passes, in order to tell the story of the day's match. To increase variety, once a video template has been rendered, it gets pulled out, so that it won’t render twice.
To cover the 90 minutes of the game, we conceived 14 different templates on different topics: Attack, Defense, Line-ups, First Half, Hat-Trick and so on. During every game, a bespoke algorithm analyses hundreds of data points to evaluate, for example, if a video about the Lack of Fairplay would be more interesting than one about Aerial Passes, in order to tell the story of the day's match. To increase variety, once a video template has been rendered, it gets pulled out, so that it won’t render twice.
Among this set of templates, we’ve developed some dedicated to promote the match and raise the excitement levels before the event starts. In these videos, we display information like date & venue, line-ups and even more complex data like when exactly a given team is most likely to score, based on historical data from the past seasons.
Among this set of templates, we’ve developed some dedicated to promote the match and raise the excitement levels before the event starts. In these videos, we display information like date & venue, line-ups and even more complex data like when exactly a given team is most likely to score, based on historical data from the past seasons.
Among this set of templates, we’ve developed some dedicated to promote the match and raise the excitement levels before the event starts. In these videos, we display information like date & venue, line-ups and even more complex data like when exactly a given team is most likely to score, based on historical data from the past seasons.
During every match day, our software picks the right templates and customises them by changing team logos, adding data about every kick, every tackle, every scorer, producing 120+ videos per weekend, that are pushed to viewers on the app.
During every match day, our software picks the right templates and customises them by changing team logos, adding data about every kick, every tackle, every scorer, producing 120+ videos per weekend, that are pushed to viewers on the app.
During every match day, our software picks the right templates and customises them by changing team logos, adding data about every kick, every tackle, every scorer, producing 120+ videos per weekend, that are pushed to viewers on the app.
To enhance the live nature of sport events, the videos are created and delivered in the shortest timeframe possible, and by shortest we mean, literally, in seconds. They also need to be super light-weight; when simultaneously streaming to a few hundred-thousands football fans, every bit is a cost.
To enhance the live nature of sport events, the videos are created and delivered in the shortest timeframe possible, and by shortest we mean, literally, in seconds. They also need to be super light-weight; when simultaneously streaming to a few hundred-thousands football fans, every bit is a cost.
To enhance the live nature of sport events, the videos are created and delivered in the shortest timeframe possible, and by shortest we mean, literally, in seconds. They also need to be super light-weight; when simultaneously streaming to a few hundred-thousands football fans, every bit is a cost.
In order to maximise how different the videos appear, we make a smart use of colours. Each video is customised by cycling through the swatches of a 5-colours palette, so that consecutive videos always feel visually different.
In order to maximise how different the videos appear, we make a smart use of colours. Each video is customised by cycling through the swatches of a 5-colours palette, so that consecutive videos always feel visually different.
In order to maximise how different the videos appear, we make a smart use of colours. Each video is customised by cycling through the swatches of a 5-colours palette, so that consecutive videos always feel visually different.
sec
Average time in which videos are created
Premium content distribution — Videos are published as premium content within the Serie A TIM app - where they rank as the third most watched content. It’s worth mentioning we achieved this result without using live action imagery - covered by expensive rights. Instead, we engage users by delivering meaningful insights through colorful animations and provide a 2nd screen experience to millions of fans.
Premium content distribution — Videos are published as premium content within the Serie A TIM app - where they rank as the third most watched content. It’s worth mentioning we achieved this result without using live action imagery - covered by expensive rights. Instead, we engage users by delivering meaningful insights through colorful animations and provide a 2nd screen experience to millions of fans.
Premium content distribution — Videos are published as premium content within the Serie A TIM app - where they rank as the third most watched content. It’s worth mentioning we achieved this result without using live action imagery - covered by expensive rights. Instead, we engage users by delivering meaningful insights through colorful animations and provide a 2nd screen experience to millions of fans.
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Credits ✶ Creative Direction Ilenia Notarangelo + Production Luca Gonnelli + Design Ilenia Notarangelo & Cristina Pasquale + Animation, Motion Engineering & Data Science Matteo Ruffinengo + Additional Animation Laurentiu Lunic
Credits ✶ Creative Direction Ilenia Notarangelo + Production Luca Gonnelli + Design Ilenia Notarangelo & Cristina Pasquale + Animation, Motion Engineering & Data Science Matteo Ruffinengo + Additional Animation Laurentiu Lunic
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