Volta Digital Billboards — Air Quality
Volta Digital Billboards — Air Quality
Overview — What's the Air Quality like in New York today? You can look that up on any of the Volta electric charging station billboards. Algo turns the Bloomberg Green data into an outdoor video experience – available in the 12 major cities across the US.
Overview — What's the Air Quality like in New York today? You can look that up on any of the Volta electric charging station billboards. Algo turns the Bloomberg Green data into an outdoor video experience – available in the 12 major cities across the US.
Overview — What's the Air Quality like in New York today? You can look that up on any of the Volta electric charging station billboards. Algo turns the Bloomberg Green data into an outdoor video experience – available in the 12 major cities across the US.
Volta Digital Billboards — Air Quality
Volta Digital Billboards — Air Quality
Toolkit
Since the videos are short and displayed outdoors –imagine people passing by in a rush– we made sure that data could be visualized clearly and digested quickly. That’s why, instead of relying on a textual representation of pollution values, we decided to turn them into shapes and colors, something much more understandable visually.
Since the videos are short and displayed outdoors –imagine people passing by in a rush– we made sure that data could be visualized clearly and digested quickly. That’s why, instead of relying on a textual representation of pollution values, we decided to turn them into shapes and colors, something much more understandable visually.
Since the videos are short and displayed outdoors –imagine people passing by in a rush– we made sure that data could be visualized clearly and digested quickly. That’s why, instead of relying on a textual representation of pollution values, we decided to turn them into shapes and colors, something much more understandable visually.
Check it on — Behance Volta Digital Billboards
Check it on — Behance Volta Digital Billboards
Check it on — Behance Volta Digital Billboards
The circle representing PM 2.5 gets bigger and its color warmer if pollution is high. Conversely, the circle becomes smaller and its color cooler if the numbers are good. Plus, by keeping a light trail of the previous circles, a keen viewer can visually grasp the increase or decrease in the quality of air throughout the week.
The circle representing PM 2.5 gets bigger and its color warmer if pollution is high. Conversely, the circle becomes smaller and its color cooler if the numbers are good. Plus, by keeping a light trail of the previous circles, a keen viewer can visually grasp the increase or decrease in the quality of air throughout the week.
The circle representing PM 2.5 gets bigger and its color warmer if pollution is high. Conversely, the circle becomes smaller and its color cooler if the numbers are good. Plus, by keeping a light trail of the previous circles, a keen viewer can visually grasp the increase or decrease in the quality of air throughout the week.
videos get created in a year without any human
intervention
videos get created in a year without any human
intervention
videos get created in a year without any human
intervention
videos get created in a year without any human
intervention
Auto Distribution on Digital Billboards — Thanks to our integration with Volta’s Ad Servers, videos are automatically pushed to their content delivery network for a smooth, human-free distribution on their digital billboards across the US. The right video reaches the right screen, effectively linking the function (charging your electric vehicle) with the goal (living in a city with cleaner air). A breath of fresh air for Volta.
Auto Distribution on Digital Billboards — Thanks to our integration with Volta’s Ad Servers, videos are automatically pushed to their content delivery network for a smooth, human-free distribution on their digital billboards across the US. The right video reaches the right screen, effectively linking the function (charging your electric vehicle) with the goal (living in a city with cleaner air). A breath of fresh air for Volta.
Auto Distribution on Digital Billboards — Thanks to our integration with Volta’s Ad Servers, videos are automatically pushed to their content delivery network for a smooth, human-free distribution on their digital billboards across the US. The right video reaches the right screen, effectively linking the function (charging your electric vehicle) with the goal (living in a city with cleaner air). A breath of fresh air for Volta.
Credits ✶ Project Direction Luca Gonnelli + Creative Direction Ilenia Notarangelo & Luca Gonnelli + Design Ilenia Notarangelo & Silviu Chiriac + Automation Lead Matteo Ruffinengo + Automation Marco Oggero + Data Science Nima Farzaneh + Project Management Marina Echer Barbieri
Credits ✶ Project Direction Luca Gonnelli + Creative Direction Ilenia Notarangelo & Luca Gonnelli + Design Ilenia Notarangelo & Silviu Chiriac + Automation Lead Matteo Ruffinengo + Automation Marco Oggero + Data Science Nima Farzaneh + Project Management Marina Echer Barbieri
Credits ✶ Project Direction Luca Gonnelli + Creative Direction Ilenia Notarangelo & Luca Gonnelli + Design Ilenia Notarangelo & Silviu Chiriac + Automation Lead Matteo Ruffinengo + Automation Marco Oggero + Data Science Nima Farzaneh + Project Management Marina Echer Barbieri
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