30 secs
Automatic
12 vids/day
In partnership with Bloomberg Green, our team designed and developed a short-form data-visualization to be displayed in each city, on the billboards of the Volta electric charging stations. The daily videos show the evolution of the Air Quality of the last 4 days in 12 major American cities.
Since the videos are short and displayed outdoors – imagine people passing by in a rush – we made sure the data could be visualized clearly and digested quickly. That’s why, instead of relying on a textual representation of pollution values, we decided to turn them into shapes and colors, something much more understandable visually.
The circle representing PM 2.5 gets bigger and its color warmer if pollution is high. On the opposite, it gets smaller and with colder shades if the numbers are looking good. Plus, by keeping a light trail of the previous circles, the most attentive viewers can see the evolution of the quality of air throughout the week.
Auto Distribution on Digital Billboards
Thanks to our integration with Volta’s Ad Servers, videos are automatically pushed to their content delivery network for a smooth, human-free distribution on their digital billboards across the US.
The 8-seconds-long Air Quality forecast gets inserted into the carousel of ads, interrupting the advertisements to showcase more relevant, real-time data for the citizens.
This way, the right video reaches the right screen, effectively linking the function (charging your electric vehicle) with the goal (living in a city with clearer air). A breath of fresh air for Volta.
